Company Background

Facebook, Inc. builds products that enable people to connect and share through mobile devices and personal computers. Its products include Facebook, Instagram, Messenger, WhatsApp and Oculus. Facebook is a mobile application and Website that enables people to connect, share, discover and communicate with each other on mobile devices and personal computers. Instagram is a mobile application that enables people to take photos or videos, customise them with filter effects, and share them with friends and followers in a photo feed or send them to friends. Messenger is a messaging application available for mobile and Web on various platforms and devices.

Project Background

The EMEA Facebook Business Intelligence (BI) team (based in Dublin) required a local partner to support the delivery of business intelligence solutions for its EMEA business needs and engaged Singlepoint to work with them in delivering core analytics and insights to internal business users. The requirement was to leverage in-house and external data to build a key operational data analytics platform. The business needed a trusted technology partner to provide software delivery process efficiencies during the development of its data analytics platform.

Work Delivered

Singlepoint worked with the EMEA business intelligence team to support the delivery of a set of BI solutions for our EMEA Business teams. As part of this project our team worked with key business and product owners to define and capture scope and requirements, and plan the delivery schedule in line with the business expectations. We then undertook the design, build and deployment of the BI solutions. We delivered early and often to demonstrate functionality as soon as it was available.

Once the project was delivered we started the Support and Manage phase of our process where we actively support and maintain the delivered solutions across the business users and key business stakeholders both in EMEA and US.


By partnering with Facebook EMEA BI team in our process, the Singlepoint team successfully delivered on product owners’ requirements which in turn enabled the Facebook EMEA business teams to drive its business. We then collaborated with the internal Agile champions to embed and hand over our process within the EMEA BI team. The platform also achieved an improvement in delivery efficiencies, reducing time to market through good incremental delivery practices.


“Singlepoint supported the delivery across a number of key Facebook IT, Business Intelligence and Analytics Solutions. Singlepoint’s technical capabilities and delivery track record made the decision to appoint them as a technical delivery managed service partner an easy one.”

Ger O’Hara – EMEA Business Intelligence Manager

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