William Waldron, our Managed Services Director, spoke to Jason Walsh of The Sunday Business Post.

“Singlepoint says there is more to IT than the technology itself, writes Jason Walsh”. Read the transcript of this interview below:

William Waldron, managed services director at Singlepoint, said that IT cannot be viewed as mere plumbing – or rather it can, but it may be a strategic error to do so.

“I was at an Ibec conference and there was a company there called Ionology [which offers digital transformation courses for leaders]. The session was about using leadership, not technology, to create the competitive advantage. It’s interesting because we always look at it from the technology side, but, in fact, it’s a balance of the two,” he said.

IT, he said, should contribute to a culture of innovation. The thing is, however, that all the while normal IT services, which are now the backbone of every organisation, must also continue to operate smoothly.

“You have to innovate; to come up with new ways of standing out and adding value for the customers in a way no one else does. The challenge is to manage that business as usual work without ignoring new business and innovation.”

Singlepoint has had a busy year, with managed services growing in general, and clients also looking to integrate them into their businesses in new ways.

“You have two aspects: one is to listen to the client and try and understand their business problem. Then we can see if we can solve it, or solve it with a partner.

“The other is to look at our tailored services and solutions,” Waldron said.

The result of this dual-pronged strategy is IT that can not only ‘keep the lights on’, but also create new market opportunities and modes of interacting with customers.

“From the point of view of growth and scale, it’s all about building expertise around certain capabilities and being able to manage that with clients, but you always have to keep an open mind about going outside that box as well. You’re trying to sell business that you can continue to sell to clients but also to develop new services.”

Singlepoint’s local and global client list, including Facebook, Three and Vodafone, suggests the company has succeeded in moving the conversation away from traditional outsourcing.

“From the point of view of managed services, the whole evolution has been from things like cloud backup and recovery or support, but now it’s more about delivering to client needs in specific areas,” said Waldron.

With that in mind, Singlepoint’s vision of managed services goes beyond traditional outsourcing.

“We will stand up agile teams in-house, in our office, and manage it very closely with the client. It’s a different model to a traditional resource enquiry or fixed-price box designed to a spec. It’s a very iterative model,” he said.

Singlepoint has found working with certain frameworks and technologies has allowed it to put together plans and build proofs-of-concept for clients.

This does not mean that maintenance is out of the frame, however. Every now and then a client will want to build a new product, said Waldron, but, increasingly, will not want to maintain a full-time, in-house team to maintain that product. The end result is a long-term agreement, quite different from service desk, backups or disaster recovery.

“You’re still balancing resources for the client. If you think about it, you’ve got cloud, public cloud, private cloud, hybrid cloud, AWS, all these different technologies.

The technology does matter of course, and the point is to add innovation to delivery,” he said.

“If you would like to speak with William or one of his team, please contact +353 (0) 1 562 0027 or

Upcoming Events

DAPx Webinar  On-Demand

Watch here!